EXPERIENCE AND LIFESTYLE: Yoná, also known as Exotismos in the hair world, is a talented hairstylist hailing from Brazil. At the peak of her adolescence, she discovered her passion for hair and began expressing herself through various cuts, hairstyles, and colorings. Today, Yoná works independently, serving clients in several cities and combining art with self-esteem.
In 2019, Exotismos was born out of Yoná's desire to challenge the stigmas surrounding beauty and aesthetics, which often benefit from insecurities, particularly those of female bodies. She aims to explore her artistic side and create a scenario of beauty and aesthetics that goes beyond just the surface. For Yoná, beauty has social, political, and cultural relevance.
Yoná's unique approach to hairstyling has often been underestimated due to its unconventional nature. However, this has never deterred her from her ideals of never standardizing hair. Each hairstyle she creates is carefully thought out and cared for in a unique way. Yoná believes in uniting creativity with respect for the natural and real beauty of hair.
As an artist and professional in the hair world, Yoná's work is an expression of freedom and individuality. She believes that "YOUR HAIR IS ALSO AN EXPRESSION!" and works tirelessly to empower her audience to be who they truly are.
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