EXPERIENCE AND LIFESTYLE: Yoná, also known as Exotismos in the hair world, is a talented hairstylist hailing from Brazil. At the peak of her adolescence, she discovered her passion for hair and began expressing herself through various cuts, hairstyles, and colorings. Today, Yoná works independently, serving clients in several cities and combining art with self-esteem.
In 2019, Exotismos was born out of Yoná's desire to challenge the stigmas surrounding beauty and aesthetics, which often benefit from insecurities, particularly those of female bodies. She aims to explore her artistic side and create a scenario of beauty and aesthetics that goes beyond just the surface. For Yoná, beauty has social, political, and cultural relevance.
Yoná's unique approach to hairstyling has often been underestimated due to its unconventional nature. However, this has never deterred her from her ideals of never standardizing hair. Each hairstyle she creates is carefully thought out and cared for in a unique way. Yoná believes in uniting creativity with respect for the natural and real beauty of hair.
As an artist and professional in the hair world, Yoná's work is an expression of freedom and individuality. She believes that "YOUR HAIR IS ALSO AN EXPRESSION!" and works tirelessly to empower her audience to be who they truly are.
Become a Part of Our Professional Team
Join UsPortfolio
Vibrancy, Contrast, and Unlimited Ideas: The Power of Skunk Stripe Hair
It is easier than easy to change your style with intricate and popular skunk stripe hair. Should you lack an understanding of what the trend stands for – you have come to the right place. Besides, our collection of inspiring ideas will point you in the correct direction in no time!
All You Should Know About a Trendy Bixie Haircut To Slay The Look
A bixie haircut is so on trend now that you cannot miss it. It comes in many styles, textures and lengths so everyone will be able to pick out the option to their taste. Check out our guide for ideas.
Everything You Need To Know About Raccoon Tail Hair And How To Nail It
Raccoon tail hair is a popular hair color that mimics the raccoon’s tail pattern. Originating in emo hair trends, it is now back in fashion. So, if you missed it last time, this is your golden hour.
Flawless Alt Hairstyles to Implement into Your To-Get List
The popularity of alt hair styles beats all the rest at the moment. Should you decide to keep up with the trends and get ahead of the competition, you need a pointer in the right direction. That is precisely what this collection can be used for!
Wolf Cut Is a Recent Style That Only Daring Ladies Choose to Sport
Is a wolf cut just a fancy word for a good-old mullet? Certainly not. However, what makes the style so popular and requested at the moment? There is only one way to learn – read the review!
How to Grow a Mullet: Precise Step-By-Step Guide Approved by Experts
The question of how to grow a mullet is one of the most popular on the Internet. The mullet boom is increasing in popularity, and countless fashionistas crave to get this unusual style as painlessly as possible.
E Girl Hair Trend: What It Is And How To Pull It Off
E girl hair is fun and edgy with bright colorful streaks, bangs and pigtails. If you want to try it yourself, you have come to the right place. Below, we put together everything you need to know about the trend.