All You Need To Know About Purple Shampoo Why & How You Should Use It

When it’s been two weeks after your last color session and you notice your rich blonde shade to go yellow, it’s time to let purple shampoo come into your life. You may come across lots of color-preserving products in the hair care aisle. But, in fact, none of them can compare to this essential shampoo.


Though it’s hard to keep up with an enviable blonde color like one on the cover of Cosmopolitan yourself, it’s still possible. And today you’re going to find out how to preserve the shade you left your salon with and flaunt with it between those regular salon appointments. The basics to know and products to try are here for you, too!

What Is Purple Shampoo?

“What is purple shampoo?” and “what does purple shampoo do?” are probably the most common questions that come to ladies’ minds when they first hear of it. It’s a hair care product with purple pigments designed to eliminate those unpleasant yellow undertones from lightened hair, whether it’s blonde coloring or highlights for brunettes.

Why is it purple?” is the key question that also bothers everyone. Well, everything is easier than it seems to be. Think of the color wheel. Yes, the one you saw on the wall in your elementary art school class. Purple is located opposite of yellow, which means that it can neutralize the latter, washing the brassiness away.

Source: Anetlanda/Shutterstock


Purple Shampoo Before And After: Why Is Purple Shampoo For Blonde Hair Is SO Necessary?

Every time you get your hair lightened, the yellow undertones reveal itself during the color session. To get rid of it, your colorist applies a toner that smoothes out any yellow, orange or even reddish traces. And when the toner starts to fade away, the undertones show up again. And this is when your purple shampoo comes in.

Remember to involve this product into your hair care routine to keep the color fresh as if you’ve just left your colorist. Otherwise, you will need to live in the salon.

Such undertones are a threat not only to colored blondes; hard water, heat styling, and a lot of sunlight can also cause them to arise in your natural blonde hair color. So getting good purple shampoo for blonde hair will be a nice investment for all light manes. And if you’re wondering how purple shampoo before and after effect looks like, have a look at this pic.

Source: hairerik via Instagram


There are no super complicated requirements on how to use purple shampoo. On the contrary, nothing can be simpler! When the brassiness shows up, replace your regular shampoo with the purple one, and that’s it.

Source: redken via Instagram



And you are the one to decide how often to use purple shampoo as well. Use the product as frequently as you would with your regular shampoo.

Source: redken via Instagram


The time you leave the shampoo in is based on the saturation of your color. These tips work for both highlighted or fully colored hair:

Warm blondes: 1-3 minutes

Neutral blondes: 3-5 minutes

Cool blondes: 5-15 minutes

Source: Thedrybar


Top Products To Consider To Find The Best Purple Shampoo For You

Here’s the list of the most recommended products from around the globe that will help you to find the best purple shampoo for you. Check them out, pick the one you find to be the most suitable, and forget about dull hair color once and for all.

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Rahua Color Full Plant-Based Shampoo

Apart from being a perfect idea for colored blondes, this cutie will nicely work for all colored hair, protecting your color with its absolutely natural ingredients.

Buy on Amazon: $38.00 Source: Rahua

The Drop Solution By IGK

In case you’re looking for shampoo for purple hair, we’ve put this product on the list. It’s an awesome solution for silver, violet, and blonde hair that requires toning.

Buy on Amazon: $22.00 Source: Igkhair


PHILIP B Icelandic Blonde Shampoo

Ladies with blonde or silver highlights can’t do without this shampoo. Not only does it make the accents illuminate but also bring the healthy shine back.

Buy on Amazon: $44.00 Source: Philip B

Platinum Blonde Shampoo

This product is designed for natural and colored blondes only. Anyone with silvery, whitish, and platinum shades will love the way this shampoo enlivens the color.

Buy on Amazon: $15.00 Source: Paul Mitchell

The Hair Healer Cool Blonde Shampoo

There’s also shampoo created specifically for cool-toned blondes, as, you know, there’s nothing worse that yellowish hue over a winter-kissed blonde!

Source: Amika


The At-Home Color Sidekick

Here’s a universal product that can deal with hair that got bleached. It contains no sulfates and parabens and is responsible for canceling warmth from cool tones.

Buy on Amazon: $52.75 Source: Dphue

The Ultimate Brass Eliminator

How about a product that will not only work on faded highlights and light hair colors but also strengthen your locks? This protein-enriched shampoo is key!

Buy on Amazon: $9.49 Source: Clairol

Frizz Fighter, Color Balance Shampoo

Girls who rock trendy grey and platinum shades consider this joico purple shampoo to be an irreplaceable part of their care routine, not for nothing! It enhances, protects, and enriches the color, keeping you away from frizz!

Buy on Amazon: $18.00 Source: Joico


Davines Alchemic Shampoo

Created especially for silver and platinum manes, this little cutie nicely rejuvenates dull hair colors and gets rid of brassiness.

Buy on Amazon: $27.00 Source: Davines

The Shine Enhancer By Matrix

If you’re not into universal products and want to go for something designed for your gray hair, look no further this matrix purple shampoo.

Source: Matrix

OGX Hydrate & Color Reviving Lavender Platinum Shampoo

Brilliant shine, no-brassy look, and an excellent scent. Isn’t that a perfect combo to keep your blonde shade fresh?

Buy on Amazon: $9.01 Source: Ogxbeauty


Blonde Ale Brightening Shampoo

Chamomile extract, sandalwood, ginger, and mint fragrance containing in this shampoo will give your blonde ombre and highlights the needed moisture and integrity of the hair color.

Buy on Amazon: $37.83 Source: Drybar

The Best Smeller

Notice your grey or blonde hair become too dry and unmanageable? This product is a nice example of hydrating and color-preserving shampoo rolled into one.

Buy on Amazon: $29.00 Source: Randco

The Hydration Hero

This is another versatile product for all hair types and colors that fights with brassiness. If you don’t know which one to choose, remember: you can’t go wrong with it.

Buy on Amazon: $8.51 Source: Nymbrands


The Shower Accessory

This product works just like any other purple shampoo. Yet, it has one important feature: its sulfate-free composition, which is a win-win for ladies with weak or overstyled hair.

Buy on Amazon: $46.00 Source: Oribe

Purple Shampoo For Blonde Or Grey Hair

For vegans, finding a suitable hair care product can be pretty tough. So meet the vegan must-have shampoo that doesn’t contain animal product while working on the brightness of your color.

Source: Lush

BlondMe Cool Blondes Tone Enhancing Bonding Shampoo

Packed with keratin, this sulfate-free purple product will make your hair way stronger after each use.

Buy on Amazon: $16.20 Source: Schwarzkopf


Sachajuan Silver Shampoo

Do you know that UV rays can affect the quality of your hair color? Anyway, this shampoo contains a UV-shielding ingredient that can save you from the fade caused by the rays.

Buy on Amazon: $44.19 Source: Sachajuan

Pravana The Perfect Blonde Shampoo

Wanna see results after the first wash? Be it!

Buy on Amazon: $17.50 Source: Pravana

Fashionista Blonde Shampoo

Violet, pearl, and rice milk extracts are here to fight the irritating brassy look, bringing your colored mane back to shape.

Buy on Amazon: $14.61 Source: Tigi


Violet Shampoo For Blonde, Highlighted & Silver Hair

Instead of calling your stylist once you see a trace of brassiness, you’d better invest in this cleansing, nourishing shampoo for cool-toned hair.

Buy on Amazon: $16.95 Source: Sexyhair

Lush Luminous Blonde Shampoo

Is there a girl with colored hair who doesn’t need a sulfate-free shampoo that can restore damaged locks? If you’re such a girl, stay away from this product.

Buy on Amazon: $13.28 Source: Marc Daniels

Blondeshell Debrass Shampoo

Since color-treated hair tends not only to fade but also to lack strength, a cleansing keratin-rich shampoo won’t hurt.

Buy on Amazon: $20.40 Source: Keratin Complex


Colour Renew Tone-Correcting Shampoo

Don’t worry! With this color-rejuvenating product, the gorgeous lush color will come back after just three shampoos.

Buy on Amazon: $12.90 Source: John Frieda

No Yellow Shampoo

If you can’t help but play with various colors and often deal with bleaching, this shampoo will help you to keep up with a decent hair look between color sessions. It works equally good for lightened and gray colors.

Buy on Amazon: $19.89 Source: Fanola

Now that you know the importance of having purple shampoo in your bathroom shelf, you can avoid the so much frightening yellow nightmare. So why don’t start making your color better today? You’ve got everything you need, girl!